As our article highlights, agencies like The Social Shepherd, Fish Bat, Cool Nerds Marketing, and many more, bring specialized expertise to help CPG brands thrive. In-house design teams can sometimes get stuck in patterns and ideas that have worked in the past. Outsourcing design work to a Brand Support company can prevent tunnel vision, encouraging the exploration of new design directions. This exposure provides them with valuable insights that speak to a company's unique ne

Facing a potentially muted year, many industry leaders are leaning into building resilience as they position themselves for long-term...

When done right, brand extensions become powerful drivers of sustainable growth in the cpg brand positioning agency ....

Our personalized approach is designed to drive engagement among your consumers in any industry. Ready to take your business to the next...

While this trend is worthwhile, emphasizing ingredient novelty in a cpg brand positioning agency is not the best move. Innovative...